Strategic, intuitive, and rooted in purpose, this portfolio is a window into how I help organizations bring their vision to life through clear, compelling, and community-driven communication. 

With over a decade of experience in communications, digital strategy, and public relations, I meet every project with clarity, momentum, and a deep understanding of people. What you’ll see here isn’t just what I’ve created. It’s the outcome of strong relationships, thoughtful strategy, and a commitment to excellence from start to finish.

With over 10 years of digital marketing, creative arts and communications experience, I offer seamless strategy development, expert consulting and creative transformations specifically tailored to you and your business goals so you can expand, grow and experience success.

I operate as a collaborative communications partner, helping organizations manage the many moving pieces that come with growth, engagement, events, partnerships, and public-facing initiatives. 

I guarantee senior level brand insight and strategic partnership.

Brand, social and marketing strategies grounded in authenticity, guided by creativity and collaboration, and backed by experienced and informed market research. I have a track record of taking the visions out of your head and making them a reality. 

I value collaborative working relationships and pride myself on integrating naturally into existing teams in a way that feels supportive, dependable, adaptable, and aligned with the larger vision already in motion.

At the heart of my work is a simple goal: helping meaningful organizations communicate their work clearly, intentionally, and in a way that strengthens connection with the communities they serve.

Why Organizations Choose To Work With Me

The organizations I work alongside are often managing many moving pieces at once: community engagement, events, stakeholder relationships, campaigns, internal coordination, public-facing communications, and the day-to-day responsibilities that come with growth and visibility. My role is to help bring clarity, structure, and consistency to those communications in a way that feels thoughtful, organized, and genuinely reflective of the people behind the work.

I approach communications not simply as marketing, but as relationship-building. I believe strong communications should help people feel informed, connected, engaged, and understood.

Beyond strategy and messaging, I also provide hands-on creative and communications support through writing, visual communications, campaign coordination, newsletters, publications, promotional materials, and audience engagement initiatives — helping organizations manage both the bigger picture and the many details that support it.

• Communications planning & coordination
• Stakeholder and community-facing communications
• Campaign communications strategy
• Internal and external messaging alignment
• Communications systems and workflow support

• Newsletter and publication development
• Copywriting, editing, and proofreading
• Annual reports, brochures, and campaign materials
• Story-driven digital and print communications
• Community and audience engagement storytelling

• Graphic design and branded collateral
• Visual communications support
• Campaign asset development
• Event and promotional materials
• Brand consistency oversight

• Chambers of Commerce
• Festivals & Community Events
• Tourism & Hospitality
• Nonprofits & Community Organizations
• Healthcare & Wellness Organizations
• Arts & Cultural Initiatives
• Restaurants & Multi-Location Businesses
• Economic Development & Community Partnerships

Over the years, I’ve had the privilege of helping businesses scale, grow, and achieve their goals through impactful strategy, branding, and digital marketing. Here’s a glimpse of the transformations my clients have experienced:

• Happening in Grimsby Festival: Brought on just 9 weeks before The Happening in Grimsby, I led a social media transformation that fostered real-time community engagement, elevated the event’s digital presence, and contributed to record-breaking turnout and vendor success.

• Grimsby Curling Club: In just 3 months in our first year working together, we brought in 60 new members, reinvigorating their community and boosting engagement. In our second year, we welcomed 84 new members.

• Mogouyan Hand-Pulled Noodle: Thanks to a strategic marketing overhaul, this restaurant successfully opened 6 new locations within 3 years and is continuing to expand and thrive with more locations set to open in the US in 2026 and beyond.

• Grimsby Chamber of Commerce: By refining their brand presence and outreach, I helped drive membership growth, resulting in 100+ new members over the last 2 years and significant social growth.

• Arrowhead Construction Leadership: In under 3 months, I helped this consultancy attract an overflow of new clients that we had to pause our work together due to overwhelming demand.

• Fantasy of Trees/Rotary Club of Grimsby: Through strategic planning and partnerships, the event has achieved two record-breaking years with press present and new community collaborations.

• Shine Music & Therapy Services: With strategic branding and business development, Shine was able to expand its team and moved to a larger office, solidifying their position in the market.

• Grimsby Glows Pumpkin Parade: By securing partnerships and driving marketing, this event has grown year over year, building lasting connections within the community.

Mogouyan Hand-Pulled Noodles | @mogouyannoodles | www.mogouyannoodles.com

Communications & Brand Engagement Support. Providing ongoing communications and creative support for a growing multi-location restaurant brand, with a focus on audience engagement, storytelling, campaign communications, and culturally aligned brand positioning. Responsibilities include strategic content development, visual communications, promotional campaign support, community-facing messaging, and maintaining brand consistency across multiple locations and audiences while supporting continued expansion and visibility.

Happening in Grimsby | @happeningingrimsby | www.happeningingrimsby.ca

Community Communications & Local Engagement. Supporting a highly community-focused digital platform centered around local storytelling, event visibility, and audience connection throughout the Grimsby region. Work includes content coordination, community engagement strategy, visual communications, campaign support, and helping strengthen relationships between local businesses, organizations, events, and residents through accessible and engaging communications.

Shine Music & Therapy Services | @shinemusicandtherapy | www.shinemusicandtherapy.com

Strategic Communications & Organizational Storytelling. Providing communications support for a therapy and wellness-focused organization through thoughtful storytelling, audience engagement, educational content development, visual communications, and brand messaging. Work focuses on helping communicate complex and meaningful services in a way that feels approachable, supportive, human-centered, and aligned with the organization’s mission and values.

SHINYI Handmade Dumplings | @shinyi_dumplings | www.shinyidumplings.ca

Brand Communications & Audience Engagement. Supporting communications and brand visibility efforts for a growing food business through storytelling, campaign support, promotional communications, visual content creation, and community engagement. Work emphasizes authentic brand representation, audience connection, and creating communications that reflect both the personality and cultural identity behind the business.

Grimsby & District Chamber of Commerce | @grimsby.chamber | www.grimsbychamber.com

Communications Coordination & Community Engagement Support. Providing ongoing communications and campaign coordination support for a regional business organization serving the local business community through advocacy, networking, events, and economic engagement initiatives. Responsibilities include stakeholder communications, event promotion, strategic messaging, newsletter development, sponsor communications, visual collateral creation, and supporting the organization’s public-facing communications across multiple initiatives and audiences.

Grimsby Curling Club | www.grimsbycurling.ca | @grimsbycurling

Community Outreach & Membership Communications. Supporting membership engagement, community outreach, and event communications for a long-standing recreational and community organization. Work includes campaign planning, promotional communications, audience engagement initiatives, branded materials, and helping strengthen community visibility and participation through approachable and organized communications support. Doubled their Learn To Curl registration within 2 months!

Fantasy Of Trees | www.fantasyoftrees.ca | @fantasyoftreesgrimsby

Event Communications & Campaign Support. Providing communications coordination and promotional support for a large-scale community fundraising event involving sponsors, vendors, volunteers, and public attendees. Responsibilities included event storytelling, campaign messaging, sponsor visibility support, visual communications, promotional collateral, and helping maintain cohesive public-facing communications throughout the event campaign.

Grimsby Glows Pumpkin Parade | @grimsbyglows_ | www.grimsbyglows.com

Community Event Communications & Public Engagement. Leading communications and promotional support for a large-scale seasonal community event focused on public engagement, tourism, sponsorship visibility, and community participation. Work includes campaign coordination, event marketing communications, sponsor communications, visual campaign development, public-facing storytelling, audience engagement initiatives, and helping manage the many moving pieces associated with a rapidly growing community event.

The Volunteer Well | @thevolunteerwell | www.volunteer-well.org

Strategic Communications & Community Impact Storytelling. Supporting a purpose-driven nonprofit organization focused on volunteerism, leadership, and social impact through strategic communications, storytelling, campaign development, educational content, visual communications, and community engagement initiatives. Work centered on helping communicate organizational values, strengthen audience connection, and support meaningful community impact through intentional and human-centered communications.

Branding & Digital Marketing Projects | The Urban Herbivore Toronto, Village Interiors, Grimsby Lawn Bowling Club, Mamma's Pizza Toronto, Ahi Poke, SKECHERS Canada, sugar+spice custom creations, BFF Episodes, Executive Search Dating, Affordable Quality Roofing, Jawny Bakers Restaurant, Rotary Club of Grimsby

Social media management/content creation - Graphic/Ad design - Branding - Consulting - Logo design - Copywriting/Web writing 

Let's have a conversation!
info@91-creative.com 

I also work with agencies as a strategic communications partner.
Let’s explore how I can support your client base.